Tuesday, 17 March 2015

Group Assignment 1 (1st revision): Innovating a New Kitchenware in a Team Setting Background of the Exercises

Background of the Exercises

After the first round submission, we have taken the comments from Prof. Kuo into consideration. In order to be less descriptive and to generate more primary data to aid the initial findings, we have decided to do the role play again and make more documentation about what was being observed during the process.

Similar to the first round of discussion for Exercise A1 and Exercise A2, we were to decide on how to pitch a new kitchenware to the CEO, Chief Operating Officer and Marketing Director. In order to facilitate the role play, we have chosen a "digital rice cooker" as the simulated pitching product. In each of the two context. The three of us played different roles according to the description. In Exercise A1, 
Ashley acted as the supervisor, while Beatrice and Tracy acted as the subordinates. In Exercise A2, the three of us were equally ranked without any supervisors among us. Based on the observation, we have come up with some additional. The findings from this round of discussion together with that from the first round discussion were mapped out below. Most data we illustrate has taken the third person approach for academic analysis purpose. However, we have left in our names so that it is easier for readers to follow.

Kitchenware Pitch in Exercise A1

Before the actual presentation, Ashley, Beatrice and Tracy were basically having dyadic exchanges only. The three of us did not discuss on a group basis, but only two conversations happened instead. Beatrice and Tracy went to talk with Ashley separately to express their own views. Unfortunately, Ashley was not with their idea.

Conversation 1 (with Beatrice's hidden thoughts in brackets):

Beatrice: Ashley, I suggest to use PowerPoint for the presentation.
Ashley: It's waste of time, we only have 30 seconds to present. And using PowerPoint is too boring, it cannot attract the management.

(Beatrice (//>"<)//: No matter what my idea is, Ashley would reject. Then why do I still need to think about this?)

Conversation 2 (with Tracy's hidden thoughts in brackets):

Tracy: Ashley, I suggest to to focus on the comparative advantage of our new product.
Ashley: I don' think it's a must to tell the management about this. You know, we have limited time to present.

(Tracy {{|└(>o< )┘|}}: Ashley would not accept any ideas I suggested. She has the final decision. Let her think and decide everything. I don't want to think anymore!)


Owing to the different power level among Ashley, Beatrice and Tracy, both Beatrice and Tracy who played as the subordinates refrain themselves from providing more ideas. For one reason, they were afraid of outshining Ashley. On the other hand, they thought their efforts, no matter good or bad, would not be recognized. As such, creativity could be quite limited. As the discussion unfold, the team was only left with one task that was of their interest -- to get the job done.

Given the time constraint for the presentation (only 30 seconds), Ashley has eventually decided to sell the digital rice cooker idea to the management by playing a 20-second product introduction clip so that the management could have a brief understanding on the product features, i.e. the key selling points of the product. After the short clip, Ashley still had around 10 seconds to provide some fast facts to the management, such as the main difference between the new and the old rice cookers. The brief presentation was aiming to catch the management's attention by providing factual data for consideration. There was, however, no room for providing extra information that could enrich the presentation and make it marketable enough.


Kitchenware Pitch in Exercise A2

Before the actual presentation, Ashley, Beatrice and Tracy were actively exchanging ideas towards how the presentation shall be accomplished.

Part of the Discussion

Beatrice: Shall we use PowerPoint for the presentation?
Ashley: I think it is not very attractive. How about we create a short introduction clip for the presentation?
Tracy: Agree! We can use the introduction clip to show some key information to the management.
Beatrice: Yes, and we still have more than half minute time left after the video. Why not provide more side information like the cost estimate and suggested selling price to the management?
Ashley: Great idea! Let's go for it!

(Everyone went off the meeting with a smiling face (´▽`))  


In Exercise A2, the team was given 1 minute to sell the new kitchenware to the management. Besides showing the 20-second product clip and the general information of the new rice cooker, the team had ample of time to provide other side information for the management's judgment, such as the production cost estimate of the new rice cooker, its suggested selling price, its competitive advantage over other rice cookers, etc. Since Ashley, Beatrice and Tracy were all open to freely discuss their ideas without any pressure before the presentation, it has fostered their creativity to come up with multiple pitching ideas. The discussion in general was constructive and was able to generate useful input to finalize the presentation. Moreover, everyone who participated showed support to one another by giving encouragement to the proposed ideas.





Factors that were NOT HELPFUL in Exercise A1

To help us explain the observations from Exercise A1, we have taken the Leader-Member Exchange Theory (LMX) as reference. The LMX theory assumes that leaders develop an exchange with each of their subordinates, and that the quality of these LMX relationships would duly influence subordinates' responsibility, decision influence, access to resources and performance (Deluga, 1998). When team members had low trust on their supervisors, they would not want to take on more responsibilities. Moreover, their performance could be worsen as both parties had little trust on each other.

There was no team brainstorm as Beatrice and Tracy had to seek for approval whenever they had new ideas. They had no freedom to decide what they wanted to do or how to do it. Ashley had absolute power to decline their ideas. Beatrice and Tracy did not have the chance to understand how it was going nor a full picture of how final decisions were made, besides, from Exercise A1, the two of them had to talk to Ashley separately. In the worst scenario, it was possible that Beatrice and Tracy only get to know the final idea until Ashley was up to speak in the presentation. Subordinates Beatrice and Tracy were not empowered at all. "Everything under the table" clearly shows a lack of visibility within the team

Work creativity did not exist as well. When Beatrice and Tracy raised a good idea, Ashley had to point out two negative aspects. She did not encourage innovation among team members nor was she supportive to the subordinates. Since she only criticized without giving counter suggestions, it would only make them feel frustrated. 

While trust is a complex relationship based on a wide range of factors (Golbeck, 2008), an inevitable result of the restriction to speak freely would be low trustSubordinates Beatrice and Tracy showed fear in outshining their supervisor Ashley when proposing ideas. Beatrice and Tracy actually shared their feelings after the meeting that they have in fact hidden their real thoughts and chose not to provide the best solution simply because they thought it was not worthwhile. They would rather save their talents for other better opportunities where they could be seen as valuable employees to bigger bosses.

Also, due to the dyadic communication restriction, members within the team would have hesitation to offer help or provide constructive feedback to one another.  Subordinates were assuming that the supervisor was not open to new ideas. This was testified by Beatrice and Tracy expressing their tendency of not committing to the task as much as they could. Since Ashley could reject their ideas anyway, helping could just be a waste of time

Relationship wise, the "no laughing" rule has created a rather serious mode of communication among team members. The cold atmosphere has created emotional blocks that made Beatrice and Tracy think more narrowly. As suggested by Brown in 2012, vulnerability is the birthplace of innovation, creativity and change. Having emotional blocks as such would restrict subordinates' creativity and innovative ideas. Beatrice and Tracy both said they tend to avoid risks because they know that whatever being proposed that would likely be lacking others' support would end up being neglected. It is also relatively more difficult for them to make rational decisions.

Eventually, the team has developed a self-serving idea, meaning all members were acting for their own benefits only. Beatrice and Tracy were not likely to collaborate with each other. Even if they were given the chance to meet, they might jump into conclusion immediately without clarifying them. As a result, the poor communication has created a working context that is of low work group support, which could possibly syndicate that diverse skills that were possessed by different team members would be wasted.  

Last but not least, since only Ashley would be presenting the pitch, it could mean the risk for a single point of failure. If she presented wrongly or did not get to the point in 30 seconds, the proposal would be rejected. As subordinates could not speak during the presentation, there is no way to save the whole team.

In short, the power of this team was rather centralized in Ashley's hands. Subordinates Beatrice and Tracy had little power over the final decision.

Factors that were NOT HELPFUL in Exercise A2

Compared to the team in Exercise A1, the team in Exercise A2 enjoys more freedom of speech. Ashley, Beatrice and Tracy had equal power and could speak openly about their ideas whenever they wanted. However, with more opinion, there might be too many options to choose from. The decision making process could be lengthy and that the end result could possibly be just having one single compromised decision that may not be able to satisfy all team members. 





Factors that were HELPFUL in Exercise A1

The decision making process in Exercise A1 was very fast because Ashley was to decide everything. When Beatrice and Tracy had any ideas, they could only tell the Ashley. (In the first few paragraphs under "Kitchenware Pitch in Exercise A1", Beatrice and Tracy needed to talk to Ashley seperately). Ashley would then instruct the rest of the team to do whatever that has been decided by her, which left out the discussion time. In addition, the no laughing and talking working environment cultivated Beatrice and Tracy's concentration that could reduce the time for gossiping and make them work faster. Nonetheless, only having Ashley to present the pitch would mean that Ashley could fully utilize the 30 seconds' time given, so that there would not be any irrelevant information during the presentation. 

Factors that were HELPFUL in Exercise A2

According to Kessler (2013), the "4Ds" of the Appreciative Inquiry Model is defined as Discovery, Dream, Design and Delivery/Destiny. In Exercise A2, Ashley, Beatrice and Tracy had to discuss what to do for the presentation. The team then reached a consensus and designed what to present afterwards. The end product of the discussion would be the delivery of ideas to the management.


In this team, all three members had the opportunity to voice out their ideas and comments. Under such working environment, team members can learn from each other's ideas. Since everyone had participated in the discussion, the team was able to find out the best agreed idea so as to present to the management. As there was no supervisor-subordinate relationship in the team, the absences of hierarchical orders would mean that all members had an equal share in the idea, and that they all bear the risk of failure equally. The responsibility is thus evenly allocated to individuals of the team. Communication among team members was also transparent so that everyone in the team were fully aware of the presentation details. In case any member forgets the point during the presentation, others can give a hand and continue with the presentation.

The presentation time is 1 minute which is longer than A1, the time constraint becomes less, so that the team can have greater flexibility and provide more information to management for judgment.

Pixar's creativity to innovation practices states that, to foster creativity, everyone must have the freedom to communicate with anyone and be safe for everyone to offer ideas (Catnull, 2008).  In this team, members can tell others anything they think, even though it may sometimes be commented by other team members, they know that is positive comment, which would only strengthen the ideas, and make the team think widely and deeply, instead of killing the creativity.

Conclusion

By observing and comparing the outcomes from Exercise A1 and Exercise A2, we can see some obvious difference in the collaboration qualities. For instance in Exercise A1, the trust level in the team was relatively lower than that of the team that functions under Exercise A2's context. And because of the freedom allowed were different, the creativity that could possibly be generated from discussions in Exercise A2 was more significant than that of the team in Exercise A1. Nonetheless, team members from Exercise A2 were all actively brainstorming throughout the process. Often times, individuals would give specific comments or additional input to other members' thoughts. This has contrasted a lot with the behaviors of individuals in Exercise A1, for which they only bought up limited ideas for the presentation and team members refrained themselves from speaking too much. (See Exhibit 1 below for the summary.)

Exercise A1
Exercise A2
Leader-Member Power Distance
High
None
Trust
Low
High
Creativity
Low
High
Teamwork
Inactive
Active
Decision Making Time
Fast
Slow
Risk of Failure
High
Unknown
Exhibit 1: Comparison of Collaboration Outcomes in Exercise A1 and Exercise A2

Although the discussion outcome in Exercise A2 in general were better than the outcome from Exercise A1, studying the negotiation styles being used could also provide interesting insights that explains the decision making lapse time.


Exhibit 2: Illustration of Negotiation Styles

By incorporating the idea into the negotiation model (see Exhibit 2), we have rest on the assumption that individuals from the team in Exercise A1 had low concern for the relationship among other team members and that they only wanted to get the job done. Members withing the team cared little for others. Therefore, that team was likely to be functioning with the "1/10 Compete" negotiation style, meaning everyone wants to stand out as "THE" idea.

On the contrary, the team from Exercise A2 tend to openly discuss random thoughts in order to gather the puzzle pieces for the presentation. The positive attitude among team members by participation and helping others explore new ideas were vivid proofs to the concern for the relationship among team members. The bond was strong within the team where they shared the same goal -- to make the management buy into their idea.  By gathering these points, we can conclude that the team in Exercise A2 was functioning in the "10/10 Collaborate" negotiation style, resulting in quality discussions that has generated constructive comments for completing the team's common goal.

Tuesday, 3 March 2015

Group Assignment 1: Innovating a New Kitchenware in a Team Setting

Background of the Exercises

In Exercise A1 and Exercise A2, we were to discuss on how to pitch a new kitchenware to the CEO, Chief Operating Officer and Marketing Director. In order to facilitate the role play, we have decided to use "digital rice cooker" as the simulated pitching product. In each of the two context, the three of us played different roles according to the description. Based on the observation, we have come up with some interesting findings that are mapped out below.


Kitchenware Pitch in Exercise A1


Given the time constraint for the presentation (only 30 seconds), the supervisor has decided to sell the digital rice cooker idea to the management by playing a 20-second product introduction clip so that the management could have a brief understanding on the product features, i.e. the key selling points of the product. After the short clip, the supervisor still had around 10 seconds to provide some fast facts to the management, such as the main difference between the new and the old rice cookers. Creativity could be quite limited as the main purpose of the brief presentation was to catch attention by providing factual data for consideration. There was, however, no room for providing extra information that could enrich the presentation and make it marketable enough.


Kitchenware Pitch in Exercise A2

In Exercise A2, the team has 1 minute to sell the new kitchenware to the management. Besides showing the 20-second product clip and the general information of the new rice cooker, the team had ample of time to provide other side information for the management's judgment, such as the production cost estimate of the new rice cooker, its suggested selling price, its competitive advantage over other rice cookers, etc. Since all team members are given the opportunity to freely discuss their ideas before the presentation, it has fostered their creativity to come up with multiple pitching ideas. The discussion in general was constructive and was able to generate useful input to finalize the presentation.





Factors that were NOT HELPFUL in Exercise A1

From the observation in Exercise A1, there was no team brainstorm as team members had to seek for approval whenever they had new ideas. Team members had no freedom to decide what they wanted to do or how to do it. The supervisor had absolute power to decline their ideas. Team members did not have the chance to understand how it was going nor a full picture of how final decisions were made. In the worst scenario, they might only get to know the final idea until their supervisor gives the presentation. These subordinates are not empowered at all. "Everything under the table" clearly shows a lack of visibility within the team

Work creativity did not exist as well. When team members raised a good idea, the supervisor had to point out two negative aspects. The supervisor did not encourage innovation among team members nor was he/she supportive to the subordinates. Since he/she only criticized without giving counter suggestions, it would only make team members feel frustrated. 

While trust is a complex relationship based on a wide range of factors (Golbeck, 2008), an inevitable result of the restriction to speak freely would be low trust. Also due to the dyadic communication restriction, would have hesitation to offer help or provide constructive feedbackThey probably would have the fear of outshining their supervisor when proposing their ideas. As such, they may hide their real thoughts and choose not to provide the best solution. 

Assuming that the supervisor is not open to new ideas, team members would tend not to commit to the task as much as they could. Since the supervisor could reject their ideas anyway, helping could just be a waste of timeEventually, the team would develop a self-serving idea, meaning they would only act for their own benefits. Since team members were not likely to collaborate with each other, the poor communication also syndicated a working context that is of low work group support. The diverse skills that were possessed by different team members would likely be wasted.  Even if they had a chance to meet, they might jump into conclusion immediately without clarifying them.

The above mentioned observations can also be explained by the Leader-Member Exchange Theory (LMX), where it assumes that leaders develop an exchange with each of their subordinates, and that the quality of these LMX relationships influences subordinates' responsibility, decision influence, access to resources and performance (Deluga, 1998). When team members had low trust on their supervisors, they would not want to take on more responsibilities. Moreover, their performance could be worsen as both parties had little trust on each other.

In this team, no laughing was allowed as it would be considered as unprofessional. This kind of emotional blocks would make team members think more narrowly. As suggested by Brown in 2012, vulnerability is the birthplace of innovation, creativity and change. Having emotional blocks as such would restrict team members' creativity and innovative ideas. They tend to avoid risks. It is also relatively more difficult for them to make rational decisions. 

Last but not least, since only the supervisor would be presenting the pitch, it could mean the risk for a single point of failure. If he/she presented wrongly or did not get to the point in 30 seconds, the proposal would be rejected. As team members could not speak during the presentation, there is no way to save the whole team.

In short, the power of this team was rather centralized. Team members had little power over the final decision.

Factors that were NOT HELPFUL in Exercise A2

Compared to the team in Exercise A1, the team in Exercise A2 enjoys more freedom of speech. Each member could speak openly about their ideas whenever they wanted. However, with more opinion, there might be too many options to choose from. The decision making process could be lengthy and that the end result could possibly be just having one single compromised decision that may not be able to satisfy all team members. 



Factors that were HELPFUL in Exercise A1

The decision making process in Exercise A1 was very fast because supervisor was to decide everything. When the subordinates had any ideas, they could only tell the supervisor. The supervisor would then instruct the rest of the team to do whatever that has been decided by him/her, which left out the discussion time. In addition, the no laughing and talking working environment cultivated staff concentration that could reduce the time for gossiping and make them work faster. Nonetheless, only having the supervisor to present the pitch would mean that the supervisor could fully utilize the 30 seconds' time given, so that there would not be any irrelevant information during the presentation. 

Factors that were HELPFUL in Exercise A2

According to Kessler (2013), the "4Ds" of the Appreciative Inquiry Model is defined as Discovery, Dream, Design and Delivery/Destiny. In Exercise A2, all team members had to discuss what they have to do for the presentation. They then reached a consensus and designed what to present afterwards. The end product of their discussion would be the delivery of ideas to the management.


According to Fisher & Boynton (2005), this team is a virtuoso team that chooses members for their skills with the emphasis on individuals, the focus on ideas. The team as a whole work together intensively to address to the needs of sophisticated customer.

In this team, all team members have the opportunity to voice out their ideas and comments. Under such working environment, team members can learn from each other's ideas. Since all members can participate in the discussion, they were able to find out the best agreed idea so as to present to the management. As there was no supervisor-subordinate relationship in the team, the absences of hierarchical orders would mean that all members had an equal share in the idea, and that they all bear the risk of failure equally. The responsibility is thus evenly allocated to individuals of the team. Communication among team members was also transparent so that everyone in the team were fully aware of the presentation details. In case any member forgets the point during the presentation, others can give a hand and continue with the presentation.

The presentation time is 1 minute which is longer than A1, the time constraint becomes less, so that the team can have greater flexibility and provide more information to management for judgment.

Pixar's creativity to innovation practices states that, to foster creativity, everyone must have the freedom to communicate with anyone and be safe for everyone to offer ideas (Catnull, 2008).  If the team know no matter what ideas they give out must be criticized by others, like supervisor, team members would afraid of telling their ideas or thought. In this team, members can tell others anything they think, even though it may sometimes be commented by other team members, they know that is positive comment, which would only strengthen the ideas, and make the team think widely and deeply, instead of killing the creativity.

Conclusion

By observing and comparing the outcomes from Exercise A1 and Exercise A2, we can see some obvious difference in the collaboration qualities. For instance in Exercise A1, the trust level in the team was relatively lower than that of the team that functions under Exercise A2's context. And because of the freedom allowed were different, the creativity that could possibly be generated from discussions in Exercise A2 was more significant than that of the team in Exercise A1. Nonetheless, team members from Exercise A2 were all actively brainstorming throughout the process. Often times, individuals would give specific comments or additional input to other members' thoughts. This has contrasted a lot with the behaviors of individuals in Exercise A1, for which they only bought up limited ideas for the presentation and team members refrained themselves from speaking too much. (See Exhibit 1 below for the summary.)


Exercise A1
Exercise A2
Trust
Low
High
Creativity
Low
High
Teamwork
Low
High
Exhibit 1: Comparison of Collaboration Outcomes in Exercise A1 and Exercise A2

Although the discussion in Exercise A2 went a lot better than the outcome from Exercise A1, we have not forgotten the need for individuals to come to consensus especially when different people have different opinion.


Exhibit 2: Illustration of Negotiation Styles

By incorporating the idea into the negotiation model (see Exhibit 2), we have rest on the assumption that individuals from the team in Exercise A1 had low concern for the relationship among other team members and that they only wanted to get the job done. Therefore, that team was likely functioning with the "1/10 Compete" negotiation style, meaning everyone wants to be dominant in their own ideas.

On the contrary, the team from Exercise A2 tend to openly discuss random thoughts in order to gather the puzzle pieces for the presentation. The positive attitude among team members by participation and helping others explore new ideas were vivid proofs to the concern for the relationship among team members. The bond was strong within the team where they shared the same goal -- to make the management buy into their idea.  By gathering these points, we can conclude that the team in Exercise A2 was functioning in the "10/10 Collaborate" negotiation style, resulting in highly effective collaboration.



References:

  1. Brown, B. (2012). TED Show
  2. Catmull, E (2008). Harvard Business Review. How Pixar Fosters Collective Creativity (September 2008), 64-72. 
  3. Deluga, R. J. (1998). Leader-member exchange quality and effectiveness ratings: The role of subordinate-supervisor conscientiousness similarity. Group and Organization Management
  4. Fisher, B and Boynton, A (2005). Harvard Business Review. The high-performance organization (July-August, 2005), 117-123.
  5. Golbeck, J. (2008). Computing with Social Trust. Springer.
  6. Kessler, E. H. (Ed.). (2013). Encyclopedia of Management Theory. SAGE Publications, Inc. Retrieved from: http://www.gervasebushe.ca/the_AI_model.pdf
  7. Tara and Kathleen (2011). Everybody's Creative. Just Don't Tell The Creatives. Retrieved from http://www.braidcreative.com/blog/everybody-s-creative-just-don-t-tell-the-creatives
  8. Tefal (2015). Fuzzy Electronic RK703170. Retrieved from http://www.tefal.com/Cooking-appliances/Rice-%26-Multi-Cookers/Rice-cookers/Fuzzy-Electronic/p/7211000661
  9. Xu, P. Pondy (2011). Tefal Rice Cooker CM [Video file]. Retrieved from https://www.youtube.com/watch?v=treKL_DtFAw